![]() Among its well-known brands are Frosted Flakes and Rice Krispies. Kellogg’s is the number one US breakfast cereal maker (a mere corn flake ahead of General Mills). These recommendations may be summed as: diversification, market development, product development and market penetration. We come across different recommendations for Kellogg’s which will help the company retain its present market leader status. In each step we conduct different analysis using different matrices such as SWOT analysis, BCG or GSM and in the end QSPM to complete the analysis. This analysis is divided into three different parts: the input stage, the matching stage and the decision stage. Then with the present available data we conduct a strategic analysis of the company. We first trace the history of inception of the company with a novel product and then find out how its strategies have evolved to remain a market leader. ![]() The study is based mostly 2007 financial data of the company as well as the industry. In this paper we study the history of the company, the financial and marketing history of the company. The paper studies the strategic position of Kellogg Company and the strategies it may take in future.
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